Monday, November 26, 2012

Repackage, Repurpose And Reinvent To Get The Most Mileage From Your Content

It took some time but you managed to put together the feature article for your upcoming newsletter and you're pleased with the results. It's a shame this great information will just be filed away on your computer or left to collect dust on your bookshelf with the rest of your valuable content.

Does this sound like you? Did you know that most business owners just write for their blog or newsletter and never do anything further with it?

Let's look at some ways you can repackage, repurpose and reinvent your articles, blog posts, videos and more to get the most mileage from your content producing efforts.

Here's what you can do:

1. Post your newsletter article to your blog.
2. Add a link to your newest blog post from your Facebook account.
3. Submit your newsletter article to the article directories.
4. Combine several similar themed articles to build an information product or e-course.
5. Compile articles with related topics to create an e-book.
6. Compile articles with related topics to create a book.
7. Record an audio or video of your article.
8. Transcribe an audio or video into a special report.
9. Restructure an informative or instructional email reply to a client into an article, blog post or training teleclass.
10. Rework chapters of a book or e-book you have written into several shorter articles.
11. Transform your e-course into a live in-person workshop.
12. Record a live workshop or online training to deliver as a self-study course.

To be most effective you will have to do some editing to restructure to the new format. Otherwise, you are only limited by your imagination and creativity.

It can be challenging to constantly create brand new information but you can break down the bigger pieces or combine the smaller pieces of content you already have to develop new and valuable information. When you're coming up with ideas for articles, blog posts, videos and other content think about how you can repurpose the information from one format or method of delivery to another later.

Not only are you preventing your content from going to waste, there are other reasons why you should repackage and repurpose your content:

1. To build a source of passive income by selling the e-products that you create.
2. To grow your list of prospects by offering a free giveaway to visitors to your website in exchange for them giving you their name and email address.
3. To create visibility and catch the attention of your market.
4. To establish your credibility and expert status.
5. To reach a larger audience by providing various ways for someone to work with you, if not one-on-one. For example one client may prefer to learn independently through your self-study course while another would rather absorb the information by attending a live in-person workshop.

Choose your packaging based on your strengths and how your market likes to receive their information to create multiple products from one set of content. If you're trying to grow your business and you're at full capacity with clients, repurposing content is a great way to increase your income stream.

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